Entourage Arrives in Auburn


A new kind of ‘Entourage’ recently rolled into downtown Auburn. Entourage Clothing and Gifts opens its ninth location at 152 N. College Street. Auburn’s opening included a party on Sept. 1.

Entourage History

The first location opened in Athens, Ga., in 2008. Entourage’s eight other locations, like Auburn, are in college towns. Other locations include Clemson, Columbia, South Carolina and Tuscaloosa.

“I wanted a place where every girl could shop in an elegant space without the expensive price tag,” Katie Nichols, founder of Entourage, said on her company’s website. “My goal was the same as it is now: to make a place that is welcoming to everyone, no matter who you are or where you come from, and to make you feel like a million dollars without having to break the bank.”

About Entourage

Everything in the store and online is $42 or less. The clothing seems to mostly focus on game day wear and a night on the town. The boutique aims to sell to women ages 20-25, but looks to expand to ages 35-45 in the future.

The Entourage website says more than 10 percent of all profits are given to various charities and organizations.

Members of the Auburn community attended an opening event called “Rage at the ‘Rage” for complimentary cookies and champagne, photo ops and a live DJ.

“It was the first time the company had ever done it,” says Kim Buttke, store manager. “We even called it a circus at one point because it was so much fun. It just brought so much energy into the building and hype to the business and what we’re about.”

Visit Entourage Monday through Saturday from 9 a.m. until 8 p.m. and Sunday from noon to 6 p.m.

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